Written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial.
He wrote this book. In it, he breaks his ideas down into terms that you and I can underdstand. He demonstrates to us ,”how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution and how our obsession with choice encourages us to seek that which makes us feel worse.”
The extent of a person’s negative liberty is, as it were, a function of what doors, and how many are open to them; upon what prospects they open; and how open they are.
(Ibid., p.xlviii)
‘Everyone you meet is fighting a battle you know nothing about. Be kind. Always.’
Brad Meltzer
Digital Marketing By Enza 
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